Using AI in marketing is not about writing posts faster. It is about a workflow that turns a customer question into a published article, a form that qualifies and routes leads while you sleep, and a single source of truth that feeds your site, your blog and your proposals without copy-pasting. That is what I build: with method, with data, and with a human in control of the decisions that matter. Five fronts of work, each linked to articles where I show the approach in detail.
Before you automate, you decide where the truth lives. I structure your company's knowledge (products, prices, cases, brand) into a single repository, with clear rules about what AI can use, cite and publish. It is the foundation that separates reliable automation from agents making things up.
From the form that routes leads on its own to the agent that publishes content under rules. I build automations that work in production, not in demos, with security boundaries in the right places.
From buyer-persona research to a multilingual market-entry plan. I build positioning that resonates locally and scales to new European markets.
Your customers already ask ChatGPT and Google AI before they find you. I prepare your content and technical structure to be the source answer engines cite.
I design the full workflow: where AI generates, synthesises and analyses, and where a human decides. The result is a marketing operation that produces more, with a smaller team, without losing judgement.