The source of truth: your company in a folder of markdown files
AI is only useful when it knows where the company's truth lives. Not a vector database, not a new standard: a folder of text files that someone has the authority to keep true.
Blog
Reflections on data-driven marketing, AI orchestration, and process automation.
How to build an AI Council in Claude: 5 personas for better decisions
Updated
A practical prompt engineering guide to personas, multi-perspective prompting and synthesis in Claude, without turning any of it into a multi-agent system.
Portugal's best customer experience belongs to the tax authority
Updated
The tax authority gets every invoice by the fifth of the month, machine-readable. The paying customer gets a PDF in a thread. That inversion is the diagnosis of Portuguese digitalisation, and it says what to fix before AI.
The AI Act: marking AI content is not your job
The transparency duties came into application on 2 August. The one everybody is bracing for sits with whoever supplies the model, not with the small firm using it.
The standard that is just a folder (and why it should matter to you)
Updated
An organisation's knowledge lives spread across WhatsApp, spreadsheets and two people's heads. Google's new standard gives that problem a name, and the work it forces is worth more than the format.
Query fan-out: every question you ask an AI engine is dozens of searches
Updated
Every question you ask an AI search engine branches into dozens of parallel sub-searches. It is called query fan-out, and it changes the unit you optimise content for: no longer the keyword, the whole topic.
I gave an agent the keys to my blog. These are the rules.
This article was uploaded and published by an agent, through an API and an MCP server built for this site. The rules that make it safe matter more than the code.
Agentic commerce: the storefront closed, and the real race has only just begun
Updated
The most hyped AI shopping feature of the year was switched off after five months. Understanding why tells you more about the future of commerce than any trillion-dollar forecast.